Your PR Doctor's Prescription For Healthy Local Media Relations

Your PR Doctor's Prescription For Healthy Local Media Relations
By Glenn Ebersole

Local media are often overlooked and undervalued resources when companies and organizations develop public relations plans. Your PR Doctor believes that local media can be a strategic element in an Integrated Marketing Communications (IMC) plan, based upon more than 35 years of success with local media. Believing that, here is a prescription for healthy local media relations from Your PR Doctor.

1.Develop an IMC Plan that incorporates the strategic use of local media.

2.Develop an effective media kit, including a virtual version of the media kit that can be accessed and downloaded from your web site.

3. Research the local media to select the media most likely to cover your organization.

4.Learn the names of editors and reporters who cover your areas of interest.

5.Make a commitment to get to know local editors and reporters personally and build relationships with them.

6.Develop a local media list and be sure to keep the media list up to date.

7.Provide the media with information that is new, noteworthy and relevant.

8.Establish and train one or more people in your organization as experts on several subjects and issues and make them available to local media.

9.Be accessible to the local media at anytime by providing your home and/or cell phone number. And be responsive when called by a reporter and show respect for their deadline.

10.Always write and send a thank you note to the editor and/or reporter for coverage of your story. A handwritten thank you is the most powerful.

J. Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of business coaching, marketing, public relations, management, strategic planning and engineering. Glenn is the Founder and Chief Executive of two Lancaster, PA based consulting practices: The Renaissance Group, a creative marketing, public relations, strategic planning and business development consulting firm and J. G. Ebersole Associates, an independent professional engineering, marketing, and management consulting firm. He is a Certified Facilitator and serves as a business coach and a strategic planning facilitator and consultant to a diverse list of clients. Glenn Is also the author of a monthly newsletter, Glenns Guiding Lines Thoughts From Your Strategic Thinking Business Coach and has published more than 225 articles on business.

If you are interested in learning more about the power of using your local media and how you can make them a strategic element in your media relations plan, please contact Glenn Ebersole through his website at http://www.prdoctor4u.com or email Glenn at jgeprman@aol.com

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